What’s the secret?
If you are trying to sell a product or service on the Internet, then you are probably doing so through an affiliate program. You signed up as an affiliate (usually for free) and they gave you an affiliate ID (user name or number). They may have even given you a basic marketing package which includes text ads, banner ads, and solo ads with a link to your affiliate sales page. All you have to do is use these tools to get traffic to your affiliate sales page.
Well, that sounds pretty easy, doesn’t it? This process works too, except that your probability of converting your traffic into sales is very, very, very low. In other words, you may have to have thousands of people to visit your affiliate sales page before you ever see your first sell. Now those aren’t very good odds, are they?
Unfortunately, that is what most people do. They spend a lot of time, effort, and money getting all of those people to that affiliate sales page and then they finally make a sale and earn a referral fee or commission. But wait, it can get even worse. Let’s say that you made one sale and earned a $10 commission. That’s great, right? Well not really, because in the terms and conditions of your affiliate program, you don’t get paid until you have accumulated at least $20 of commissions. So get back to it and get another sale and finally get paid. Good grief!
Don’t quit! Internet marketing is a great way to make extra money, but you have to know some of the secrets. Here’s one. “Don’t advertise your affiliate program directly.” You must use a four-step process.
- First, you must provide something of value. The easiest valuable thing that you can give away is information. An informative email course, special report, or ebook are all great ways to give away free information.
- This step goes along with the initial step above. Don’t give away your free information until you get an email address. You must capture the name and email address of your prospective sale in order to be able to implement the next step.
- If the information that you are providing is good and helps people, then you will earn some trust. If someone gives you some information that saves you time, money, or effort; then you are going to closely read anything that they send you – as long as the information is still valuable. This is why it is so important that you get that name and email address before you start giving away your information. Now you can keep the information flowing through an occasional email to your prospect.
- Finally, if you have been providing valuable information and earning trust from people, it is much more likely that they will buy something that you recommend. This is especially true if you can convince them that what you are recommending will help them and that it is worth their money. The easiest way to do this is to recommend something that you have purchased and use yourself. Just tell them how it helped you and why you think that it was worth what you paid for it!